The original Street Fighter 6 logo design didn’t get the best reception earlier this year. When Capcom released it in February, were gamers, shall we say, a little impressed? No, let’s face it, they completely destroyed it. And while we know that every logo design will have its detractors these days, the reaction in this case has been nothing short of negative — and we could see why.
The logo was unusually minimalist for the Street Fighter franchise, and it looked more than a little like it was made with the simplest logo makers — in fact, just a few days after it was released, the creator of an $80 stock image came out. forward with an offer to sell exclusive use of their design to gamemaker Capcom. In such a debacle, the design could have made it onto our list with: the worst logos of 2022 so far† But thankfully, the company set things straight and came up with a new design that looks a lot better – and certainly a lot smarter (maybe they’re reading our how to design a logo guide).
Capcom Company’s original Street Fighter 6 logo was about as far removed from previous Street Fighter logos as possible. It simply featured an ‘S’ and ‘F’ in a hexagon. It was downright boring and seemed to have nothing to do with the history of the Street Fighter franchise, leading fans to describe it as “awful and lazy looking”, “weird”, “like an app icon with six notifications” and even similarities saws. to the Scooby-Doo logo.
But worse than that, the design carried a uncanny resemblance to a Adobe Stock image created by a user named xcoolee, in a hexagonal design available with different initials. And while stock photos certainly have their place, this choice didn’t fit here.
Capcom just released a new trailer for the game and fans will be relieved to see that the logo has been vastly improved (whether they’ll be happy is another question). It’s still hexagonal (and we’ll see there’s a reason for that). But perhaps in response to claims that the original logo was too simplistic, this time the company has done something much smarter. Instead of a simple SF in the hexagon, we now have a hexagon that has the shape of the number 6.
Better yet, flip the hexagon on its side and you’ll also have the number VI in Roman numerals, reflecting the numbering convention used in previous games’ branding (see above). While not everyone will notice that in the static logo, it makes a lot more sense if it’s animated, as we can see in the new trailer below – proof that logo design today also requires attention to animated and 3D use. Placing the Street Fighter text over instead of under the logo also seems like an improvement.
Fans are still not unanimously convinced, but the reactions so far have been a lot warmer than on the first Street Fighter 6 logo design. “Now it looks like an S, a 6 and a Roman VI. It’s quite genius,” wrote one fan on Twitter. “I’m really leaning towards the hip-hop aesthetic and I love it!” someone else commented, and another person praised the “modernized SF3 vibes”. “Proves again that cyberbullying works,” another joked.
And some have pointed out that there is actually a third ‘6’ in the logo. Since a hexagon has six sides, its much-maligned shape is actually another representation of the number six, leading some to suspect that the devil’s work is in progress.
The original Street Fighter logos weren’t exactly the most aesthetically pleasing designs with their bright gradients and rough fonts, but they perfectly conveyed the gritty ’90s arcade feel and graffiti-covered backgrounds of the original game. The new, improved Street Fighter 6 logo continues that tradition, bringing back the graffiti and Roman numerals while reflecting the much more advanced gameplay and graphics of the upcoming game.
If you’re looking forward to the return of Ryu, Chun-Li, Guille and Dhalsim, you’ll have to wait a little longer. Street Fighter 6 will be released next year for the PS5, PS4, PC, and Xbox Series X and S. In the meantime, check out our guides to the best nintendo switch accessories and the best PS5 games†
It’s also plenty of time to check out more logo designs in our collection of the best logos all time, and even to create your own designs. Check out the best prices for Adobe’s Creative Cloud apps below.
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