The new airline’s unique uniform unveiled

Australia’s newest low-cost airline, which will welcome its first plane in July, has unveiled a major twist on what passengers will see on board.

Bonza, Australia’s newest low-cost airline, is ramping up its launch and unveiling its brand new uniform ahead of its official launch later this year.

In a sneak peak ‘not-so-uniform’ launch on the Sunshine Coast in Queensland on Thursday, the airline “thrown out the rulebooks” and unveiled a very unique uniform for the captain, ground crew and cabin crew alike.

Instead of uniform clothes, matching jackets and a signature lip color – the Bonza crew will essentially be able to mix and match what they wear in the air.

From shorts and a T-shirt to a purple pinstripe dress – nothing is off limits.

“Our assignment was clear. Create a uniform that Bonza legends will wear with pride,” said Carly Povey, Chief Commercial Officer at Bonza.

“We know that airline uniforms are the country that time forgot and we wanted to change that.”

The uniform’s chief designer, Pamela Jabbour of Total Image Group, said ahead of the media launch that the brief was simple: “keep it fun, lively and reflect the ‘now'”.

“The world has changed, and so have we, so the uniforms had to be brought forward,” she said on Thursday.

“There are no rules [with the uniforms]† There are so many options and many different ways to wear it. The most important item in the uniform is a T(-shirt), something that has never been done before. A white T looks good on everyone and it’s a classic piece that they can style in so many different ways, such as with a blazer or shorts. And of course, combine with my favorite part – the sneakers.

Ms Povey added that when it comes to grooming, the airline won’t dictate a particular lip color or hairstyle either. Instead, cabin crew, pilots, operations center and office workers can style different looks depending on where they are traveling to, their mood on the day and personalities.

“We won’t dictate what lipstick we should wear — or whether you should wear lipstick,” she said.

“We won’t ask the crew to cover up their tattoos and just because you’re a woman doesn’t mean you have to wear a skirt. If you are non-binary, pregnant, working in the office or on board, we have options for you.”

Earlier this year, the airline unveiled its first routes over the land and rates for just $50.

Of the new routes, Bonza announced the first 16 destinations it plans to fly to, with 25 new routes for jet-set Aussies.

While Sydney didn’t make it to Bonza’s starting list, the Sunshine Coast and Melbourne took some of the top spots. The fleet will be based at Sunshine Coast Airport in Queensland, with Melbourne as its secondary hub.

The Sunshine Coast, a popular tourist destination with the coastal towns of Noosa and Mooloolaba nearby, will cover 12 of Bonza’s first 25 routes, while Melbourne Airport will have eight routes.

In October, Tim Jordan, the airline’s CEO, said he hoped the new airline would “bring more choice to Aussies from a leisure perspective.”

Speaking at Thursday’s event, Mr. Jordan said the first plane will arrive in July, and the uniform’s launch was a taste of what the airline has to offer.

Bonza fares are similar to Jetstar’s, with one-hour flights costing about $50, while longer flights cost about $75 to $100.

Jordan, who has worked in the airline industry for more than 20 years and is behind some of the world’s most successful budget airlines, previously said the company did not want to acquire business from Australia’s already successful and well-established airlines, including Qantas, Virgin and Jetstar. , but was instead gearing up to fill a gap in the market.

“This is not about stealing traffic from corporate carriers. They are already doing their job very well. We want to encourage new travel to new destinations. We will absolutely serve and represent the entire country,” he said in October.

Despite the fuel costs of a hot air balloon ride, Mr. Jordan said Bonza will cut fares by flying at a lower frequency, with the airline suggesting their 737s could visit regional centers two, three or four times a week.

“Instead of costing $200 to get on a plane in a region, it will be somewhere between $50 and $100 to get on a plane,” he said.

“This isn’t about stunt rates. We’ve all seen prices of $29 and $19. It’s very easy to do, but what generally happens in those circumstances is that you upset quite a few people because not everyone has them. get and miss people and that’s not a great way to treat a customer.

“And while I’m sure we’re going to have some rates that make headlines, it’s going to be sustainable, lower, average rates. We will be offering much lower rates across the country than we are now.”

The launch of the ‘low cost airline’ comes at a time when rival REX has pulled out of many regional routes that once boomed for the airline, such as Ballina, Canberra, Bathurst and Kangaroo Island.

REX’s vice-chairman, the Hon John Sharp AM, claimed the reason for the cull was due to “bullying” by Qantas.

“It’s unfortunate that these regional communities are the collateral damage of Qantas’ bullying and callous behavior,” Mr Sharp said earlier this month.

“This behavior is all the more unscrupulous after receiving more than $2 billion in federal bailouts in the past two years.”

“Qantas’ much-discussed predatory actions on Rex’s regional routes have meant that Rex no longer has the ability to cross-subsidize these fringe routes.”

However, Qantas said Rex’s statement was “just ridiculous”. They said the claims were an example of the regional career trying to “make up more weird conspiracy theories.”

“Rex’s claims against Qantas are so far-fetched that we had to create a special page on our website to refute them and update them regularly,” they said in a statement to news.com.au.

“Rex is always looking to blame others when it withdraws from regional routes, but none of its claims are being investigated.”

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