The social media company is developing other devices that will be worn on the wrist, Bloomberg reports.
Meta Platforms did not immediately respond with a comment.
Apple ( †AAPL† Get Apple Inc. Report), the iPhone and Mac maker, has been the dominant player in the smartwatch industry since the Apple Watch debuted in 2015. Now Apple has three options: Series 3, SE and Series 7 who track activity and workouts, take calls, and return messages.
For the past two years, Meta has been working on its version of a smartwatch that mirrored its competitors by offering messages, playing music and tracking activity, Bloomberg said.
The prototype of the device would have offered the consumer two cameras, which the Apple Watch lacks. Based on both images and a video seen by Bloomberg, Meta’s prototype smartwatch placed a camera below the display area and another on the back that would touch the wrist of the person wearing it.
The premise for the second camera was that people could take off the watch and take pictures in seconds.
The placement of the second camera interrupted the smartwatch’s ability to understand nerve signals from the wrist into digital commands, the source told Bloomberg.
The technical capability is called electromyography and is an important goal for the social media company.
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Meta has said that electromyography would benefit users as they could effectively use their hands as a “controller” to operate other devices, such as those that would be used in the metaverse.
The company said the technology is “about decoding those signals on the wrist — the actions you’ve already decided to perform — and translating them into digital commands for your device,” according to a Meta blog post.
One priority Meta has emphasized is working on additions and options to its metaverse, where people would play games and interact with each other through avatars.
All sensors on the wrist can be used to control their own avatar in the metaverse or watch using augmented reality glasses.
Meta had this week told his employees to stop working on Milan, the code name for the smartwatch. The original plan was to sell the watches in the spring of 2023 for $349.
In comparison: the Apple Watch Series 7 costs $329 to $459, depending on options.
During its earnings call in April, Meta said it cut costs by ceasing hiring some executives and focusing its efforts on some projects compared to others, CEO Mark Zuckerberg said on the call. The company plans to cut $3 billion in spending as the economy slows and consumers reverse their purchases.
Bloomberg said it could see the prototype of the watch with features such as an 18-hour battery life, a removable watch face, dual cameras on the front and back, cellular and Wi-Fi connectivity, apps for workouts, daily exercise, heart rate, breathing and for Instagram Stories, Spotify and WhatsApp.
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