Why Apple’s Upcoming Public Betas Could Work for IT

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With Apple releasing the public betas of macOS 13 “Ventura” and iOS/iPadOS 16 sometime in July, it’s inevitable that some business users will want an early glimpse of what’s to come. The typical IT response is to try to discourage users from trying beta software, but that may not be the most economical way to deal with what’s to come.

IT executives can even make these betas — and eager early adopters — work to their advantage.

Developer betas of the new operating systems were: released after Apple’s Global Developer Conference (WWDC) root note† The public betas that will follow could be helpful to a manufacturer like Apple in terms of speeding up feedback and releasing bug fixes during the development process. They can also be exciting for users who want to try out the new features of an upcoming operating system before everyone gets their hands on them. (The final release for all of these operating systems won’t be until this fall.)

But they pose a clear challenge to IT, especially when beta testers install pre-release software on their primary devices that they use for work. Bugs, issues with existing apps, and confusion about new or changed functionality are often part of the beta testing experience. Thus, users installing unsupported software on work devices can lead to support calls and employee downtime if they do not have access to core tools.

Remind beta testers to install pre-release software

Keep in mind that since mobile operating systems have shifted much of the upgrade process to users, it’s likely that IT executives won’t be able to stop everyone, especially if they’re installing on a device they own.

The best advice here is to advise users wishing to sign up as beta testers that they should do so with a secondary device rather than one they rely on for critical work and personal tasks.

It’s essential to formulate a nuanced message, one that describes the challenges they may face in a friendly, advisory manner, but doesn’t alienate those who want to be part of a beta program.

Explain that, yes, they will use new features for someone else – but also that there may be challenges that can affect their ability to do their job if they install on their primary device. And pay attention to the potential impact on personal tasks for which they rely on that device.


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