BYD Australia completes deal with Eagers dealer network

BYD’s electric cars – which are distributed in Australia by EVDirect.com – will be on display and sold in Eagers Automotive showrooms starting later this year, although the fixed prices are expected to remain.


distributor of BYD electric cars in australia, EVDirect.commade a deal to sell its vehicles through Eagers Automotive showrooms across Australia, but fixed prices and online ordering will remain for the time being.

EVDirect.com had previously planned to sell BYD vehicles exclusively online, aided by a showroom in Sydney, but the new deal with the Eagers dealer group will provide a “dedicated BYD sales experience and after-sales facilities in select strategic markets across Europe.” Australia.”

Eagers Automotive has dealerships across Australia, covering a range of brands from Audi to Toyota, but it is yet to be confirmed where the new BYD showrooms will be located.



Deliveries of BYD vehicles to Eagers dealers will begin before October, with customers able to collect their vehicles from “dedicated BYD facilities” across the country, providing a “best-in-class delivery experience”.

The first to launch is the approximately $45,000 Atto 3 small SUV, which has received more than 3,000 orders to date and is set to launch in July.

Order books are expected to open online and in Eagers showrooms for two more models — potentially the ‘Atto 2’ (or Dolphin) city car (below) and ‘Atto 4’ (or Seal) midsize sedan — before December 2022, EVDirect.com says .



“Information regarding vehicle deliveries and test drives for existing EVDirect.com and BYD customers will be communicated directly to registered customers of EVDirect.com in the coming days,” the BYD distributor said in a statement.

In addition to new car showrooms featuring BYD vehicles and vehicle deliveries to customers, the Eagers dealer network will also host an “after-sales infrastructure” for BYD models.

Existing partnership signed with Mycar (formerly Kmart Tire & Auto) to service BYD vehicles will be maintained, a company representative confirmed. Motiveas an alternative for customers of the Eagers network.



“Mycar will complement this new BYD expansion and will continue to provide authorized service locations for BYD customers through their network of EV-ready stores across Australia,” an EVDirect.com representative said. Motive

“This, combined with Eagers’ network, will ensure BYD customers have access to the largest EV service capabilities across Australia.”

Luke Todd, managing director of EVDirect.com, said: “The agreement allows us to maintain the benefits of a streamlined direct-to-customer model while expanding our physical sales and aftersales infrastructure in line with the growth trajectory of the BYD product range.



“It was a natural choice to be part of our BYD dealer solution to facilitate wider access to the latest EV technology for Australian customers, combining a national presence with their retail expertise and experience to support our ambitious growth plans. support and accelerate.

“From day one of our discussions, we were impressed by Eagers’ desire to innovate in line with our strategic plan to optimize the BYD customer experience with new store formats, such as the recently opened Automall at Brisbane’s Indooroopilly Shopping Center, which we BYD customers get the best of online and in-store experience with an unparalleled national after sales support network”.

BYD Australia General Manager, Wing You, added: “We are confident that BYD’s first mass-produced car for Australia, the Atto 3, will be an astonishing success with over 3,000 orders to date.



“We have been working closely with our Distributor Partner, EVDirect.com, on how best to deploy an expansive network to provide immediate scale and support for our growing range of new BYD products and are very excited about the inclusion of the Australia’s largest dealer group, Eagers Automotive as our dealer partner to complement our longstanding relationship with EVDirect.com.”

EVDirect.com has previously said it plans to offer as many as eight BYD electric cars in Australia over the next few years, and has signaled a target to rank among the top five best-selling brands alongside Toyota, Kia, Hyundai and Mazda. come.

Alex Misoyannis has been writing about cars since 2017 when he started his own website, Redline. He contributed to Drive in 2018, before joining CarAdvice in 2019 and becoming a regular contributing journalist on the news team in 2020. Cars have played a central role throughout Alex’s life, from browsing car magazines as a young age to growing up around performance vehicles in a car-loving family.

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