In recent weeks, social media has discovered their moisture-wicking powers and started the #WaterproofHairChallenge to put Dream Coat to the test

Color Wow’s Dream Coat Waterproof Hair Challenge on TikTok

Shoppers go crazy over a ‘waterproof’ hair serum that prevents your locks from getting frizzy in wet weather

  • Celebrity hairdresser Chris Appleton has worked with JLo and Kim Kardashian
  • He is the global creative director of Color Wow, an American brand founded in 2013
  • Chris has used the $61 Dream Coat Supernatural Treatment on celeb clients
  • Regulars with unruly locks turn to it for frizz-free lighting
  • TikTok users are successfully posting videos with the serum

The famous hairstylist behind Kim Kardashian and JLo‘s luscious locks has approved a ‘waterproof’ hair serum to prevent frizz – and customers can’t stop raving about the product on TikTok

Chris Appleton is the global creative director behind US-born hair care label Color Wow, which produces the acclaimed $61 Dream Coat Anti Humidity Treatment

Available in Australia and 59 other countries around the world, this moisture-wicking fluid is the panacea for matted, wavy locks.

Clients only need to apply the serum to wet hair section by section, blow dry and watch the water 'drip' up and roll off the hair completely

In recent weeks, social media has discovered their moisture-wicking powers and started the #WaterproofHairChallenge to put Dream Coat to the test

In recent weeks, social media has discovered their moisture-wicking powers and started the #WaterproofHairChallenge to put Dream Coat to the test.

Customers simply need to apply the serum to wet hair section by section, blow-dry and watch the water ‘dribble’ up and roll off the hair completely.

So how does it work?

Color chemicals make hair porous and vulnerable to moisture. That’s when the dreaded moisture sets in and the hair becomes puffy and frizzy.

Chris Appleton is the global creative director behind US-born hair care label Color Wow, which produces the acclaimed $57 Dream Coat Anti-Humidity Treatment.

Chris Appleton is the global creative director behind US-born hair care label Color Wow, which produces the acclaimed $57 Dream Coat Anti-Humidity Treatment.

Available in Australia and 59 other countries around the world, this moisture-wicking fluid is the panacea for matted, wavy locks

Transformed! Available in Australia and 59 other countries around the world, this moisture-wicking fluid is the panacea for matted, wavy locks

“The key to fighting frizz is all about controlling moisture levels and keeping the cuticle as tight and supple as possible,” said lead chemist for Color Wow Dr. Joe Cincotta on the website.

Unlike typical serum or oil-based moisture-fighting formulas that put a thick layer on the hair’s surface (which deflates volume and makes hair greasy), Dream Coat uses a breakthrough heat-activated polymer technology that’s lighter than a feather.

‘Dream Coat randomly scatters small droplets on the surface of the hair. When heated with your hair dryer, these droplets combine to form an invisible, hydrophobic matrix that compresses each strand into a smooth shape and wraps it in a “raincoat” that repels moisture.”

The $57 Dream Coat Anti-Humidity Treatment Customers Can't Get Enough Of

The $57 Dream Coat Anti-Humidity Treatment Customers Can’t Get Enough Of

It is activated by the application of heat - with a blow dryer or straightener - and lasts three to four washes

It is activated by the application of heat – with a blow dryer or straightener – and lasts three to four washes

It is activated by the application of heat – with a blow dryer or straightener – and lasts three to four washes.

And clients who haven’t been able to tame their unruly locks rely on it for straighter “glassy” hair.

“I tried this for the first time last night. It was the first time in my 44 years on this earth that I was able to straighten my hair without any extra products,” said one woman.

My hair is so soft and silky I can’t stop touching it. Normally I go to bed and wake up and my hair is dirty…even after straightening. It feels even better than last night.’

‘I have very damaged hair from bleaching the natural brown/black color. With that in mind, I kept my expectations in check. After blow drying and ironing I had silky, manageable hair with more ‘life,’ said another.

A third added, ‘I don’t think I’ve ever used another styling product that has worked as well as Dream Coat! From my first use in August to today, I’m constantly amazed at how shiny, soft and beautiful it has made my hair.”

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