Your Next Android Phone’s Lock Screen Could Be Filled With Ads

Your next Android phone’s lock screen may be filled with ads

While it’s true that the Android lock screen has been brightening up a bit since Apple revealed what it does for iOS, this is not what we thought. According to TechCrunchmobile ad company Glance plans to launch its lock screen platform on Android devices in the US within the next two months.

According to the report, Glance has been in talks with US wireless carriers and plans to launch on several smartphones next month. TechCrunch’s source is a person “familiar with the matter” who requested anonymity because “deliberations are ongoing and private.”

Glance did not immediately respond to Gizmodo’s request for comment and we will update this post when we hear anything.

Glance is a subsidiary of InMobi, a mobile marketing platform in India. It is called the first of India unicorn startup due to the success of the fundraising. It even managed to secure Google as an investor a few years ago

Glance comes preinstalled on a ton of Android devices abroad, including Samsung’s budget line of smartphones. It’s not an Android app in the traditional sense, meaning you can jump over to the Google Play Store and download it. Instead, it rests like an overlay on top of the Android operating system. Glance is also an important part of Pragati OS, a modified version of Android developed between Google and Jio for affordable smartphones like the Jio Phone Next

Glance mainly exists as a dynamic lock screen. Once you turn on the phone screen, you will see updated content such as a different wallpaper, news headlines and video. But it also displays ads, and while they don’t shine on the screen like the Internet’s pop-up ads yesterday, they’re annoying enough to surface quickly. message plate threads of users trying turn off the power† While I was browsing this story I even came across this Realme India support account on Twitter apologized for the lack of ability to disable Glance altogether.

While you can unlock the phone to bypass the content, Glance is programmed so that you can keep scrolling to interact with various panels of content you may want, such as news and original video. Aside from its approach to a captive audience, the company seems to believe it has potential with a “tempt you to stay a while” model. Earlier this year, Glance launched an Android TV experience for Indian customers, giving users the ability to “communicate directly in real time with their favorite stars on their television home screens”.

Despite its perceived success in other corners of the globe, it is worrying that Glance is set on the United States. Users of low-end and mid-range devices are already getting the worst of it when buying a smartphone through a carrier. The phone models offered are usually underperforming and delayed on critical software updates. Imagine dealing with all that on top of bloatware ads and unsolicited content that you can’t unbundle or deactivate.

Nothing has been officially announced from Glance’s side, but the existence of ads on Android smartphones has become a real concern in recent years. To provide an anecdote, I’ve been using the OnePlus 9 since last summer and the official company app is constantly pushing promotions and stuff like that into the notification shade. The same happened to some Samsung devices, which revealed ads popping up all over the company’s stock apps, including Samsung Health and the Galaxy Store. Fortunately, a fix is ​​coming in Android 13 that will block all unwanted pings in the drop-down list as soon as you install an app, but that doesn’t solve the core problem.

If more companies discover that users are willing to tolerate this type of forced advertising, it could hurt the Android platform’s already shaky reputation. That could be good news for Apple, which has managed to maintain parity in iOS between the “cheaper” models of the iPhone and its latest marquees while gaining market share. Google is primarily active in the advertising industry and the Android platform is, at least in part, about data collection that fuels ad targeting. Getting users to invest in an Apple phone that isn’t riddled with bloatware can be a business of its own that really doesn’t need it.


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